Author: UConn Journalism

Joe La Puma ‘05 will be CLAS Commencement Speaker at May 11 ceremony

Man in blue jacket walks past rows of colorful shoe boxes
Photo by PETER MORENUS/UCONN

Joe La Puma serves as SVP of Content Strategy at Complex NTWRK and hosts Complex’s "Sneaker Shopping," the world’s No. 1 sneaker show, which has garnered over 1 billion views on YouTube. He has been at the forefront of sneaker and street culture at Complex for the past 15 years.

La Puma started his journalism career writing for The Daily Campus and was voted “Rookie of the Year” by fellow staffers. After graduating from UConn in 2005 with a degree in Journalism, he returned to Bay Shore to manage a sneaker store, The Finish Line —where he previously worked in high school—while contributing articles to both local and global publications like Newsday and Hypebeast.com.

In 2006, La Puma landed an internship at Complex magazine, a pop culture publication specializing in convergence culture through hip-hop, sneakers, and fashion. La Puma has written more cover stories (21) than any other writer in Complex history, including profiles on Justin Bieber, Katy Perry, and Kid Cudi. La Puma is also a published author of the book “Complex Presents: Sneaker of the Year: The Best Since ’85.”

In his current SVP role, La Puma has led Complex to over 200% growth in audience and engagement. In 2014, Complex debuted the YouTube show Sneaker Shopping, a series that La Puma created and hosts to this day. Over the past decade of Sneaker Shopping, La Puma has interviewed icons like Eminem, Whoopi Goldberg, Kevin Hart, Mark Wahlberg, Billie Eilish, Cristiano Ronaldo, David Beckham, and conducted one of the only lifestyle interviews with former Vice President Kamala Harris during the 2020 election cycle.

The show has filmed episodes across the U.S., as well as abroad in China, England, Spain, and Japan. With his extensive editorial work on footwear and over 300 episodes of Sneaker Shopping, La Puma is regarded as one of the foremost sneaker experts in the world. La Puma is a three-time Webby Award winner and has been featured on Good Morning America, and The Tonight Show With Jimmy Fallon.

In 2024, La Puma was inducted into the Bay Shore High School Hall of Fame, a group that includes only 79 members since the school opened in 1893. La Puma currently lives in Brooklyn, and takes half-days at work when he can during UConn Basketball March Madness runs.

La Puma will address CLAS graduates at the 5:30 p.m ceremony, which includes UConn Journalism majors.

Below is a picture from La Puma's visit to UConn in November 2023, where he spoke with a large class of journalism students and faculty.

 

2025 UConn Journalism Award Winners and Scholarship Recipients

On May 1, 2025 UConn Journalism hosted the department’s annual scholarship awards event, which is a tribute to the hard work of our journalism majors and honors the outstanding achievements of our students. During the event, Department Head Marie Shanahan highlighted the optimism she has in our students to lean into rigorous, ethical journalistic storytelling — the kind that requires facts, talking to real people, verifying information and honoring the human perspective.

Congratulations to all our award winners who received a total of $28,500 in scholarships.

 

Barbara K. Hill Award

  • Jenna Outcalt

Charles Litsky Memorial Scholarship

  • Amanda Gonzalez
  • Anna Heqimi
  • Avery Becker
  • Bridget Bronsdon
  • Dan Stark
  • Dannan Page
  • Gianni Salisbury
  • Hannah Parr
  • Karla Perez
  • Lena Muraski
  • Mikayla Bunnell
  • Noa Climor Mizrahi
  • Sophia Birnbaum
  • Sydney Haywood
  • Jenna Outcalt

Dave Solomon Scholarship

  • Erika Avellino
  • Julianna D’Addonna
  • Kali Reed

Donald and Jewell Friedman Award

  • Charlotte Harvey
  • Susan Hackett

John Breen Scholarship

  • Desirae Sin

Michael J. Whalen Journalism Award

  • Bridget Bronsdon
  • Sara Bedigian
  • Sophia Birnbaum

Sheehan Family Journalism Scholarship

  • Sara Bedigian

Terese Aronoff Karmel Award for Sports Journalism

  • Kwasi Osei-Amankwah
  • Victoria Silva-Soto

Phi Beta Kappa Nominees

  • Amanda Ameral
  • Sara Bedigian
  • Maina Durafour
  • Olivia Grant
  • Anna Heqimi
  • Emily Markelon
  • Darah Ostrom
  • Jenna Outcalt
  • Hannah Parr
  • Nicholas Spinali

Special guests at the May 1 event included our featured speaker, Professor in Residence Gail MacDonald, and Jon Hill, the son of the late Barbara Hill, whose memorial scholarship supports the junior UConn journalism major with the highest GPA.


Below are the introductory remarks delivered by UConn Journalism Department Head Marie K. Shanahan:

Good evening students, parents, supporters and guests. Welcome to UConn Journalism’s 2025 Scholarship Awards Ceremony. 

My name is Marie Shanahan and I am head of the Journalism Department at the University of Connecticut.  This annual event is a tribute to the hard work of our journalism majors, and honors the outstanding achievements of our students. 

My predecessor — former Department Head Maureen Croteau — always described this day as the best day of the year. And it is an excellent day. We hold a lot of optimism in the students we’ve trained at UConn to seek truth and report it. 

There is much going on in the world and in our country and in our state. The democratic institutions and individual freedoms that too many of us have taken for granted are being threatened. Agents of disinformation and misinformation have become bolder. There is the widespread amplification of lies. Artificial intelligence - which lacks humanity - is being added to so many facets of information exchange and processing.

There are people we know who are scared, and people we know who are overwhelmed and actively avoiding the news. 

When I fear something, it is usually because I don’t have enough information. I have too little understanding, false context or no context.

Good, rigorous, ethical journalistic storytelling – the kind that we teach at UConn — helps to fix that problem, whether it’s verified information in a written story,  a podcast, photograph, documentary,  infographic or social media post.  

There are things happening here at UConn in the Journalism Department that give me hope:

We have more journalism majors and more students learning about the history and purpose and practice of journalism than ever before.

I hear students asking important, thoughtful questions - in and out of classes.

I see students using their creativity and curiosity and journalistic skills in service to the public. 

These are hopeful things.

One of our Newswriting 1 lab instructors - Elissa Bass - shared what her beginner journalism students talked about on the last day of class.. 

They talked about: 

  • their new appreciation for how hard the work of news gathering is; 
  • how important it is to talk to real people instead of surfing the Internet for information;
  • And the role that the human perspective plays in the effectiveness of a news story.

These are hopeful things.

In April, a small group of our students and faculty got to meet Nobel Peace Prize Laureate Maria Ressa of the Philippines and talk with her about her journalistic courage in the face of an autocratic government acting with impunity.

Maria Ressa gave us all some marching orders:

She said to keep speaking the truth with moral clarity because “silence in the face of injustice is complicity.” 

And she told us to recognize our power. That “protecting democracy is not reserved for heroes; it’s the collective work of people who refuse to accept and live lies.” 

She reminded us we are powerful and we can be part of a tidal wave of change for the good.

These ARE hopeful things.

So keep using your voice, students and everyone here. Keep fighting for facts. Know that journalism matters.

Congratulations to all our scholarship award winners and graduating seniors in the Class of 2025.  We are incredibly proud of your accomplishments and can’t wait to READ, SEE, HEAR, WATCH and SHARE what you do next.

 

Cheyenne Leeman ’16 of ESPN encourages students to seek out practical experience

Alum Cheyenne Leeman, '16, told students in UConn Journalism's Society of Professional Journalists  chapter on April 28, 2025 that she puts to use the journalism ethics she was taught at UConn every day as part of her job at ESPN. This includes how to treat her co-workers and story subjects in her position as a senior production coordinator for Ultimate Fighting Championship coverage.

"My role is as an air-traffic controller for UFC/MMA ESPN,'' Leeman said.

She said her hard work at UConn's student run TV station (UCTV) and in her courses led to her landing an internship at ESPN, which led to her career there.

"Get as much experience at UConn as you can,'' Leeman said. "Real-life experience is what they're looking for."

She is pictured below with UConn SPJ members and students, and UConn SPJ President Sara Bedigian and Vice President Dan Stark. Photos by UConn Journalism major Mia Palazzo.

UConn Journalism’s Smith Receives Carnegie Fellowship

Native Americans gather at Little Bighorn Battlefield National Monument to honor ancestors who fought in the 1876 Battle of Greasy Grass, a victory for the Lakota, Cheyenne, and Arapaho over the US Cavalry (Photo courtesy of Steven G. Smith)

Steven G. Smith, an award-winning multimedia storyteller and professor in the Department of Journalism, has been named an Andrew Carnegie Fellow for 2025, joining just 25 other scholars nationally in receiving the prestigious honor for researchers in the humanities and social sciences.

Each fellow will receive $200,000 for research focusing on subjects related to political polarization, with the aim of eventually producing a book or other major study, the Carnegie Corporation of New York announced Wednesday.

“Receiving the Carnegie Fellowship is an honor, and I’m excited to continue working on ‘These United States,’ my long-term documentary photo essay exploring American identity in the 21st century,” says Smith, who won a Pulitzer Prize for photography as part of the Rocky Mountain News photo essay team that was honored in 2003. “The fellowship will provide invaluable time and resources to develop the project further and share stories from across the country. I’m incredibly grateful for this opportunity and for the support provided by the Carnegie Foundation and the University of Connecticut.”

Smith, whose previous work includes the award-winning documentary films “The Long Goodbye: A Caregiver’s Journey” and “One World, One People,” has already been working on his current project for a year and a half, traveling the U.S. and documenting its people in photography.

“My perspective as a visual journalist is to see what our country looks like right now,” Smith says. “It’s a portrait of America at the time of its 250th birthday.”

Visual media like photography and film offer a chance to examine complicated and emotionally charged subjects with unique nuance, Smith says, which is partly what drew him to the project.

“I’m a big believer in a wide variety of approaches,” he says. “Human beings are complex, and photography and visual communication can bring these subtleties and details to the surface that might otherwise be overlooked.”

Smith is just the second UConn faculty member to receive a Carnegie fellowship; Yonatan Morse, associate professor of political science, became the first in 2020.

Under the leadership of Carnegie president Dame Louise Richardson, the 2025 class marks the second year of the Andrew Carnegie Fellows Program’s focus on building a body of research focused on political polarization. Carnegie will commit up to $18 million to this effort over the three-year period.

The winning proposals approach polarization through a wide array of disciplines and methods. Projects include analyzing the causes of the increasing political divides between men and women; assessing where Americans find common ground when it comes to their health; and understanding how partisan media, consultants, and entertainment industries are driving polarization for short-term profits, among other areas of research.

“Through these fellowships Carnegie is harnessing the unrivaled brainpower of our universities to help us to understand how our society has become so polarized,” says Richardson. “Our future grantmaking will be informed by what we learn from these scholars as we seek to mitigate the pernicious effects of political polarization.”

The focus on political polarization attracted more than 300 applications for the fellowship. A panel of jurors, chaired by Richardson and comprised of current and former leaders from some of the nation’s preeminent institutions, made the final selections. They prioritized proposals based on the originality and promise of the research, its potential impact on the field, and the applicants’ plans for communicating the findings to a broad audience.

Smith says the final shape of his project is still to be determined, but envisions possibilities like a book and exhibition of the work.

“I’d like to see this project be less overtly political and more a celebration of who we are,” Smith says. “Sometimes, when you’re out taking the pulse of the country, it can be a little frightening. But as I get out and shake hands and meet people and learn about their lives, I see a lot of kindness. That’s been very healing, to meet all these wonderful people and try to get just a little bit of their story.”

Founded in 2015, the Andrew Carnegie Fellows Program provides the most generous stipend of its kind for research in the humanities and social sciences. To date, Carnegie has named almost 300 fellows, representing a philanthropic investment of more than $59 million. Congressional testimony by past fellows has addressed topics such as social media and privacy protections, transnational crime, governmental responses to pandemics, and college affordability. Fellows have received honors including the Nobel Prize, Pulitzer Prize, and National Book Award.

Digging Deeper: Students Learn Investigative Skills From Expert Panel

“If you think something’s a story, follow your gut. It probably is.”

“Dig into wider systemic problems. Data journalism is powerful, but always humanize a story with real people who are affected by the statistics.”

Great advice offered by investigative journalists in Connecticut at panel discussion on March 31 sponsored by UConn’s student chapter of the Society of Professional Journalists and the UConn Journalism Department.

Moderated by SPJ president Sara Bedigian and Vice President Dan Stark, the panel featured Jim Haddadin, the investigative editor at Connecticut Public, Andrew Brown, an investigative reporter at The Connecticut Mirror, and Sam Smink, chief investigative reporter at WFSB – Channel 3 Eyewitness News.

The event provided an opportunity for students to network with professionals working in the field of journalism for a non-profit statewide digital site, a local TV news station and a public radio station.

To learn more about the student SPJ chapter at UConn, contact sara.bedigian@uconn.edu.

Lauren Stowell ’06 Tells the Celtics Story for HBO Series

Lauren Stowell '06 interviews Boston Celtics owner Wyc Grousbeck. (Contributed photo)

Lauren Stowell ’06 is director of the HBO Original nine-part series “Celtics City,” which debuted March 2, with new chapters airing each Monday through April 28. The documentary series chronicles the remarkable saga of the Boston Celtics, the NBA’s winningest and most storied franchise, from its founding as one of the league’s original teams all the way to its 2024 world championship. Executive producers are Emmy winners Bill Simmons and Connor Schell. Stowell, who is a multiwinner of Sports Emmy awards, started her career as a journalism major and student assistant in UConn’s Athletic Communications Office.

What was your role as the director of this massive project?

As the director, my role was to shape the vision of the film – both creatively and structurally. That meant everything from deciding how we tell the story, who we interview, and how we frame those conversations in each episode. I was responsible for everything from being in the field conducting interviews, spending hours in the edit room, and reviewing cuts with our talented team of editors and showrunners, to selecting the right musical cues and finding a composer who could help bring that vision to life.

Every detail, down to the pacing and how a moment lands emotionally for the audience, to the way the interview looks, falls under the director’s responsibility. So whether I was spending time with the daughters of Bill Russell and Red Auerbach, walking around Roxbury with Satch Sanders, or driving around Boston with Robert Parish on the way to an autograph signing, my role was to create an environment where these moments could organically happen and help drive the story we wanted to tell.

It’s a big responsibility for a series of this size, but I had great support and couldn’t have done any of it without my incredible team.

How many people were interviewed for this series?

We interviewed nearly 100 people, and I did about 70 of them. I had a big assist from our producer Sascha Gardner and also want to note [former Boston Globe reporter] Jackie MacMullan, who served as a consulting producer for the series and is the reason we got Larry Bird and Robert Parish in the chair.

Lauren Stowell ’06 is director of the HBO Original nine-part series “Celtics City.” Contributed photo

Did it surprise you that nothing like this had been done about the Celtics and how did you get involved?

Bill Simmons and Connor Schell had been discussing this as far back as 2020. Thinking about the sport documentary landscape, they asked how it was possible there had not been a definitive documentary series that told the entire history of the Celtics. Connor and Bill approached me in 2023 about the possibility of directing this film and gave me their initial treatment of the series. I was blown away. I thought I knew the history of the Celtics, but I didn’t know the depth and the layer of nuances of their story.

It’s not just what they accomplished on the court, because when you start peeling back the layers, you find out what they represent and how they have influenced the city of Boston and all of America.

What did you learn about the Celtics during the production?

I never knew that the Celtics were really at the forefront of pushing society forward. Red Auerbach and the owner Walter Brown were the first to draft a Black player in the NBA in 1950. They also had the first Black starting five in the NBA and the first Black coach with Bill Russell. We all know what Bill Russell stood for and his impact on the civil rights movement, but when we sat down with Jaylen Brown, he talked about the reverence he had for Bill Russell and his influence on the franchise that still exists today.

We also explored the relationship between the city and the team and explored the history of Boston. With a nine-hour film, you have the opportunity to do that and discover the intersections when the team influences the city, and the city influences the team.

Doing all those interviews must have taken a lot of time and coordination.

It was a very aggressive schedule, as you can imagine. A lot of the interviews were three or four hours long and we had to cover a lot of history. We started with Bob Cousy in April 2023 at his home and spent three hours with him. We wound up the interview process with Kevin Garnett in August 2024.

At first, we wondered how we were going to fill nine hours and then as we were gathering content and all kinds of layers were being uncovered, we didn’t know what to cut. Our most unique challenge was to tell a cohesive story over nine hours and in each episode.

Did you interview Ray Allen ’23 (BGS), who won an NBA championship with the Celtics in 2008?

Ray welcomed us into his home in Florida and he was incredibly honest when I sat down with him. It was a full circle moment for me, as his UConn teams in the 1990s were my entry into the world of sports as I was growing up and developed my love for basketball. He talked about his decision to play for the Celtics and then to leave to go play in Miami with LeBron James. Ray really opened up and shared his experiences and I am excited for people to hear his story.

Reported and written by

 

 

Professor Crawford wins New England press association award

professor with award certificate
Prof. Amanda J. Crawford. Photo by Marie Shanahan.

UConn Journalism Assistant Professor Amanda J. Crawford won first place for Human Interest Feature Reporting in the New England Newspaper & Press Association’s Better Newspaper contest.

Crawford, whose research focuses on the intersection of the mass shooting and misinformation crises, was recognized for her August 2022 Boston Globe Magazine cover story. The “epic” narrative — built from years of reporting, in-depth interviews and hundreds of pages of public records — followed the family of the youngest victim of the 2012 Sandy Hook Elementary School mass shooting for a decade from the tragedy through their lawsuits against conspiracy theorists. The story explored the origins of mass shooting denial and journalists’ role, the rise of conspiracy theories in the U.S., and the impact on survivors of high-profile crimes. The article was edited by Globe Magazine editor and UConn alum Francis Storrs.

UConn Journalism alumni were among the other winners in the NENPA contest. This includes Alison Cross (’22) of the The Hartford Courant, who was named “rookie of the year.”

You can read Crawford’s narrative in the Boston Globe here and find a PDF on her website.

Long River Review editor-in-chief Ally LeMaster ’24 celebrates publication of award-winning literature journal

(Sydney Herdle/UConn Photo)

Ally LeMaster '24 (CLAS), editor-in-chief of the 2024 edition of Long River Review, UConn's literary and arts magazine, gives opening remarks during the magazine's launch party at the Barnes & Noble bookstore in downtown Storrs on April 25, 2024.

LeMaster, a Journalism and English double major, was among the student staff members who celebrated the launch of the 27th annual print edition on Thursday, April 25, at Barnes & Noble in Storrs Center. 

A culmination of a yearlong interdisciplinary effort that includes both student staff positions and a course offered in the spring, the award-winning journal of literature and art pulls literary submissions across multiple genres from all over the world and showcases the top content.  

At the event, contributors read their featured work and staff members shared words of gratitude about their time putting the magazine together. 

“The launch party is one of my favorite times in the year because you get to actually hear contributors go up and read the poems or the stories that you’ve loved and cherished and stared at while editing, and you get to hear them talk about it,” says current Editor-in-Chief Allison LeMaster’24 (CLAS), a double major in English and journalism .  

As Long River Review editors, students work together on panels to review submissions and select work to be featured, edit and refine submissions, and designing publish a physical journal and a website.  

The publication has also been a learning opportunity for students who plan to go into other fields.  

“I want to be a journalist, but this has prepared me a lot for editing — I’m a pretty good editor,” LeMaster says.  

LeMaster, who is also an intern at the Connecticut Mirror, covering the legislative session, said working on the literary publication with different narrative and literary styles helped her develop storytelling skills that will help her as she pursues a career in journalism. The experience will help her tell important news stories in a way that helps capture an audience’s attention and connect to them.  

But it’s not just the practical skills LeMaster enjoyed about her time with the literary publication. LeMaster, a commuter student who recently transferred from the Hartford campus, says working on the publication allowed her to get acquainted with the campus.  

“What was cool about being the editor-in-chief is that you’re allowed to have your passion project and also help people get involved with it and see how cool it can be working with authors, working with staff, working with people who care about literature,” LeMaster says. Gaining that experience is just so awesome.”  

In an age of digital publication, the students agree that creating something tangible is a special kind of satisfaction.   

“There’s no feeling like getting that magazine in your hand and being like, ‘I helped create this,’” LeMaster says. “It’s such a cool feeling.”  

Ally LeMaster (left) and Schuyler Cummings (right), the co-editors-in-chief of the 2024 edition of Long River Review, UConn's literary and arts magazine, hold copies of the magazine during its launch party at the Barnes & Noble bookstore in downtown Storrs on April 25, 2024. (Sydney Herdle/UConn Photo)

Read more on UConn Today

How multi-skilled journalism training boosted sports communication careers for five alumni

Clockwise from left: Mike Sivo '15, Stephanie Sheehan '18, Rob Moore '14, John Ewen '16 and Daniela Marulanda '19.

George Will once wrote, “Baseball, it is said, is only a game. True. And the Grand Canyon is only a hole in Arizona.” Sports are more than games. Sports reporters, writers, producers and communicators know this more deeply than even the fans.

UConn Journalism alumni who work as sports communicators all say that their training in multiple skills—reporting, writing, podcasting, editing, video production, and more—gave them the foundation they needed to be valuable and flexible in their work.

“What has really helped me is taking the Swiss Army knife approach,” said Michael Sivo Jr. '15, social media manager for the Boston Celtics. “I have worked hard to create a broad skill set. A huge thing for me at UConn was taking deep dives – video editing, photo editing – those are skills that are very, very desirable on the job market right now.”

Meet five UConn Journalism alumni who all loved sports from a young age, relish the fast pace of journalism and sports, and found their journalism training applicable in many kinds of jobs related to college and professional sports.

 

Loved sports early

Watching soccer games with her father in Colombia, where she lived until age 12, Major League Baseball marketing coordinator Daniela Marulanda '18 began wishing she could produce sports videos for a living. After her family moved to Connecticut, she studied journalism and communications at UConn and wrote sports stories for The Daily Campus. She didn’t think of baseball as her game when she started at ESPN as a production assistant. But she wanted to learn. A friend who was a Chicago White Sox fan taught her the intricacies of baseball. And Marulanda, who reported often in Spanish, became interested in how many Latinos are great baseball players. The sport brought her background in line with her interests. “Baseball is really big in the Caribbean, and the Dominican Republic especially,” she said. “You get a lot of exceptional athletes. I think they deserve to be seen as the shining stars that they are.”

Rob Moore '14, who produces YouTube videos for ESPN, said in his childhood sports was always his “north star,” and he thought he’d work in sports by being a physical therapist. He started on that track at Springfield College before he realized he wanted to transfer to UConn and try something else. He tried sociology and psychology; someone suggested he take a journalism class.

Fascination with sports also started early for John Ewen '16, who works as athletics communications director at Manhattanville College. “Playing wise, my skills left a lot to be desired,” Ewen said. “But every morning before school, it would be SportsCenter on TV while eating breakfast.” He wrote some for Bleacher Report in high school. Later, at UConn, the "sudden deadline day" exercise in Newswriting I made him realize he could combine his skills with his passion (more on that below). Ewen worked for a public relations firm right after graduation, but he was laid off eight months later. His father noticed an ad for an athletic communications assistant at Pace University. Ewen got and loved the job. He also earned a master’s degree there. In 2021, he was hired at Manhattanville.

Stephanie Sheehan '19 said she began freshman year at UConn dreaming of a job in social media. “I really wanted to be tweeting funny things during baseball games—but professionally, haha.” Which is one of her duties now as editorial and social producer for Major League Baseball. She joined the Daily Campus sports staff “the very first day I set foot on campus.” She got a scholarship to work for MLB right after she graduated, and later worked for the Roanoke Times before returning to MLB.

 

 Jobs that require many skills

Working around sports games and tournaments means that no two days are alike.

“This is definitely not a job for everyone,” Sheehan said, as she explained the duties of her remote job for MLB: she works the night shift from Tuesday through Saturday, monitoring more than 60 Minor League Baseball games and posting highlights on Twitter and Instagram. She also writes “anything from recapping a good game from a top prospect to more feature-y content for MiLB. I've written about and talked to Bobby Witt Jr., Jordan Walker, Pete Crow-Armstrong, Brett Baty, Francisco Alvarez, Anthony Volpe, Jack Leiter... lots of top prospects. It's really fun.”

Sivo’s work for the Boston Celtics includes managing all of the team’s social media accounts and apps, posting about games, news, trades, and transactions. He edits some video and photography. “I’m responsible for posting all sorts of things, and along with that I provide some video and content editing work.” That can include recording the team walking into the locker room after a big win. “Everybody’s excited,” he said. After a big win recently, he recorded players celebrating on his phone – something simple and very relatable for fans. “When it feels that you could have been there yourself taking that video it just seems to relate better for fans.” He posted it right away.

Marulanda’s job at MLB is new as of March 2023. After working for ESPN, she started at MLB as marketing coordinator for the World Baseball Classic, but she now has a permanent position as senior marketing coordinator in New York. She helps create advertisements, writes content for different platforms, and makes Play Loud videos, short snippets of conversations in the dugouts “so we can show people what players are thinking at a game.”

Moore’s work producing videos for ESPN’s YouTube channel has drawn in 13- to 24-year-old viewers of short excerpts of their programming and led to 20 billion views and 300 million unique users globally in 2022. The work he produces is made into podcasts, too.

Ewen said his job description might be best described by listing what he does not do. Working with two graduate assistants below him, he acts as official statistician for home games for 23 teams, overseeing public address and online broadcasts, writing press releases, and managing social media channels. “Since Manhattanville is so small and a sizeable portion of our student body are athletes, I get to know our teams and players very well,” he said. “I feel just the way that we're structured here has naturally allowed those relationships and connections to develop, which makes my job easier.”

 

The impact of UConn Journalism training

Ewen remembers the “good old sudden deadline day” in Newswriting I as a turning point for him. “It was just after Paul Pasqualoni was fired as the football coach,” he said. “I was walking up Mansfield Road, having no idea what to write about, when I saw signs in the lawns announcing a welcome event with the new interim coach, TJ Weist.” He started interviewing any students he came across about the football program. The assignment “helped me figure out how to find and write a story on a crunch.” Working under pressure taught him to produce quality work in limited time.

Sheehan said journalism taught her basic skills and confidence. “There are so many things you can do with a journalism degree now, and I appreciate the way UConn Journalism lets students decide exactly which path they want to take —sports, news, TV, digital, photography/videography, you name it.” She also appreciated the supportive professors who were “always there” for her.

The creative act of generating story ideas and narratives came alive for Marulanda at UConn. Instructor Steve Buckheit '93, who is a features producer at ESPN, taught a sports feature reporting class. “You could see his work allows him to do a lot of storytelling -- thinking of ideas.” She learned that you don’t have to be the person with the microphone to be creative in putting a piece together. She also said the she learned in her classes and at the Daily Campus to tell stories in new ways. “Athletes today have so many ways to tell their stories,” she said. "It’s possible to tell a story about Tom Brady without interviewing Tom Brady."

Moore said hadn’t realized that journalism could be more than writing until he learned video skills at UConn and designed a website with Associate Prof. Marie Shanahan '94. He was glad that he got into digital videos for ESPN at a time when it was about to grow.

Sivo described himself as tireless and driven in his work for the Celtics. He traces some of that drive to two classes he took with Associate Prof. Marcel Dufresne. “He taught me not to be afraid to ask the difficult questions.”

Interested in sports journalism? Register for JOUR3015: Sports Reporting. Offered every semester.


— by Christine Woodside

Why do celebrities want to shop for sneakers with Complex’s Joe La Puma ’05?

Man in blue jacket walks past rows of colorful shoe boxes
Joe LaPuma '05 takes your favorite artists, athletes and pop culture icons "Sneaker Shopping, " a Webby-Award winning YouTube show with more than 1 billion views and 250-plus episodes. (Photo by Peter Morenus/UConn)

Joe La Puma catches the understated but symbolic paisley touch. He and another sneakers enthusiast consider the design’s attention to detail, right down to the celeb’s tagline — “Underestimated” — on the ankle straps. Pretty sick, they agree.

Roll the clock back 20 years, and La Puma could have been having a similar discussion with friends in his UConn dorm room, the South Campus dining hall, or Gampel Pavilion’s student section. Known to friends for his ability to cop some of the latest sneakers on the market, La Puma’s newest pair surely would have generated intense interest among his fellow Huskies.

But this isn’t 2003-era Storrs, not by a long shot, and the black and red Adidas aren’t on La Puma’s feet.

It’s a temperate February evening in the heart of SoHo, and La Puma is in a high-end sportswear store Stadium Goods, with its walls of pristine sneakers of all makes and colors on display around him.

This pair — the hard-to-find KSI X Adidas Forum Hi model — was specially flown to New York City, and is now displayed in a glass case in the store’s center aisle.

And it’s KSI himself who’s walking La Puma through his design choices with Adidas while a production crew captures their conversation from cameras at various angles. After seven efficiently orchestrated takes, they’re ready to take down the lights and wrap up the latest taping of “Sneaker Shopping,” the Webby-Award winning YouTube show that La Puma originated and hosts for Complex Networks.

It’s garnered more than 1 billion views over 250-plus episodes since it launched in 2014, during which time he’s welcomed Grammy and Oscar winners, Hall of Fame athletes, Vice President Kamala Harris, and sneaker connoisseurs as diverse as Bill Nye the Science Guy and billionaire entrepreneur Mark Cuban.

Using his UConn education and his Complex connections, La Puma has carved out his own career path to become the network’s senior vice president for content strategy and one of the nation’s — if not the world’s — foremost experts on sneaker culture.

Pretty sick, indeed.

A pop culture and sneaker enthusiast since youth, La Puma has made “Sneaker Shopping” the must-watch show for established and aspiring sneakerheads. The high-profile personalities who join him come from all walks of life, but share his passion for the industry’s history, creativity, and cultural significance.

Continue reading the full story in UConn Magazine >>